Please note: for purpose of this upload, a compressed version of both files has been added above. The high quality original of the presentation can be seen as uploaded on the CSM MA Graphic Communication Design folder on Friday and linked here.
Feedback
- Consider how the project can be expanded to be more collaborative and include other people (for group activism – Guerilla Girls sort of approach). Maybe a guide to this form of activism in a safe, non-risky manner (i.e. interference with private property etc.)
- Consider audience – who is this for, do you want to involve other people etc. What would you want people to take from the project/ seeing the stickers for example?
- Max: Stickers ⭐️⭐️⭐️
- Beware of the extent of satire – would it unintentionally actually lead its audience into the trap of buying high carbon emission products?
- Could explore further the use of phrases in marketing assets, e.g. why is “plant-based” preferred rather than “vegan”? (Ref below.)/why does including protein info of similar products leads to an increase of the one marketed as more sustainable?, to reflect on how social phenomenon shapes marketing tactics
- References: (Matthew) University of Cambridge and Better Protein Institute – Greggs and sausage roll, the use of language, i.e. “vegan” and how their vegan sausages have more protein than animal.
(Zarna) Selfridges & Joke storefront
Padlet Feedback
While all aspects of the project were collaboratively developed, the division of work was as follows:
Gwen: Stickers & Food Illustrations | Claire: Layout | Maaham: Coupons
Shoutout specifically to Claire and Gwen for taking on the heavy load of production and photography 🙂
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