Methods of Contextualising | Week 1

Link for video content: Contextualising [Page 11-13 of the above PDF]
My contribution: Iteration for catalogue (1), web design (4) and animation frames (5)

We selected the catalogue route to develop for the next week!

Feedback & Discussion

[First half – 10am]

Consider how the ideas can be combined in a meaningful manner; pair the provided data with additional secondary data.
Aspects of communicating consumer behaviours and choices – consider the language of market: limited offer, buying habits and choices
“Demystifying” the language of markers and bringing it out further; also think of numerical units and translating big versus small numbers into everyday values.
Consider context and audience, i.e. using GCD within the context of supermarkets (?). Think of the density of accessibility (or lack thereof)
Waitrose prices and marked down prices – example, same products but with different prices
“Inaccuracies” of food data
Consider materiality of receipts – stacking as a way to indicate future; density of data – i.e. bigger carbon footprint into more dense; similarly, typographic representation with thicker text etc.
Communication through materiality
Individual vs. group responsibility – purchase of food through inherently flawed systems
Using the language of supermarkets – avenues of food (chains of supply or transport), awareness of other ways of buying, etc.
Consider food waste! Is there something to satirise here, whether through text or as a systematic problem?

[Second Half – 2pm]

Consider more deeply the density and hierarchy of information – what can be communicated by making the text difficult to read/ more densely packed?
Print and density of material
Language of sales in print – communicating a parody or satire; how can the visual language also communicate/ further this concept?
Maybe include multiple languages, i.e. based on the origin of food items/ products – also as a means of communicating distance of the product + respective carbon footprint.
Who is the audience of the project/ who does it appeal to?

Visual References [Our Pinterest board for general aesthetics (first) and coupons (second)]